Nowadays, sleeplessness and insufficient sleep have become the three major problems of modern people’s sleep, the problem of insomnia among young people is particularly serious, and a high-quality sleep has gradually become a luxury for young people.
When sleep problems become the “pain point” in the life of the new generation of young people, it will inevitably lead to a “hot spot” in the sleep market. From sleeping aromatherapy, ear plugs and eye masks; Go to the assisted sleep APP and assisted sleep audio; Then to sleeping aids, mattresses, pillows, etc., the birth of a series of sleeping aid products marks the development of sleep economy.
There are many kinds of sleep aids on the market, but the most practical ones are mattresses, pillows, quilts and other sleep aids. Only when you sleep comfortably, you can sleep well. With the development of the Internet and the arrival of the era of whole-house smart home, mattresses have gradually moved from traditional to intelligent.
So, can intelligent mattresses really solve the sleep problem of modern people? Is it a hundred billion level business?
According to the data of the China Sleep Research Association, more than 300 million people will have sleep disorders in 2021, and the incidence of insomnia in adults is as high as 38.2%. Such a large group of insomnia has helped the rapid development of the sleep economy to a certain extent. From 2016 to 2020, the overall market size of China’s sleep economy has increased from 261.63 billion yuan to 377.86 billion yuan, an increase of 44.42%. It is expected that the market size will maintain a high-speed growth trend in the future.
In addition, with the improvement of people’s living standards and the development of science and technology, the concept of healthy sleep has gradually taken root in the hearts of the people. The traditional mattress has been difficult to meet the deep needs of consumers for healthy sleep, and people are eager for a healthier and more comfortable lifestyle. According to the 2020 China Sleep Index Report, more than 40% of respondents expect the mattress to relax the spine, and 38% expect the mattress to automatically adjust to support the sleeping position.
Driven by the call of users and the trend of smart home, smart mattresses came into being.
Compared with traditional mattresses on the market, smart mattresses are smart and healthy household products. The intelligent mattress can automatically adjust the hardness or softness according to your personal sleep habits and preferences; It can also automatically raise the height of the bed to prevent you from snoring and improve the quality of sleep; Some intelligent mattresses even have the effect of whole-body massage and heating; And most smart mattresses have their own APP, where you can view your sleep data to judge your sleep quality and adjust your sleep mode.
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